Market Hall and Leisure Development

Embrace the past: look to the future

Grimsby Town Centre must respond to the challenges of today – and the transformation plans now underway are proof that action is being taken to do just that.

Work has now begun at the Western end of Freshney Place to create a new cinema, leisure, and entertainment space. Regional cinema operator Parkway Entertainment Ltd has already announced its plans for a five-screen complex, and there will be other leisure outlets, along with space for community events. To make way for this change Flottergate Mall has been emptied along with the units that sit just outside the centre in the Bull Ring area.

Confidence in the scheme has been displayed by Parkway’s director, Richard Parkes who has said: “Parkway is delighted that the plans to reinvigorate Freshney Place continue to move ahead. It’s all about bringing unused retail space back to life and bringing people into the town centre.”

Alongside that complex, Grimsby’s Top Town Market will also get a new home and a complete new look – creating a modern venue for people to shop and to enjoy. Between now and then, the market is still very much open with external and internal access via Freshney Place.

This transformation is being brought to life with the help of managing agents Queensberry, and of course the owners of Freshney Place, North East Lincolnshire Council. Grant support has come from the Government’s LUF (Levelling Up Fund), and the Town’s Fund.

In addition to all of the above, a new Community Diagnostics Centre, (CDC) will open in the heart of Freshney Place later this year. The new NHS facility is set to bring thousands of people into the town centre every year as part of a Government drive to provide health care and treatment within communities.

Meanwhile in the immediate vicinity, it is great to see developments that will all support the vibrancy of our town centre, and Freshney Place. Riverhead Square has been redeveloped along with St James’ Square – where the E-Factor is currently transforming the old St James’ House into a great new business hub.

Just across the River Freshney the OnSide Horizon Youth Zone is also taking shape. The national charity OnSide is redeveloping the old West Haven Mills buildings into a state-of-the art facility for young people who will be able to visit for low-cost activities, along with support and help as they look to their futures.

All in all, there’s much to look forward to as we move into the years ahead and we can’t wait to welcome you to our new look town centre and Freshney Place, which stands proud as the largest covered shopping centre in Greater Lincolnshire.

This web page has been created to give you the opportunity to see the plans for your town centre. The first consultation has now closed however look out for more opportunities to comment during the formal planning process.

If you require any further information, you can email 

Please scroll down to view further illustrations

Scores of people visited a physical exhibition of the proposals in October, which was held in Freshney Place. Visitors were able to view displays and artist’s impressions, and speak with the project team before completing feedback forms. All these views are being considered as part of the final design process.  

There will be a further opportunity to comment on the proposals following the submission of the planning application, which is due imminently. Further scheme refinement can be made during the determination process. It is important to note that the visuals you see represent concept proposals prepared during the planning process; the planning application is timetabled for submission anytime now with a decision due in February 2023.

Project Illustrations

The following images broadly describe the proposals.


The proposed redevelopment location at the western end of Freshney Place in red: 


A plan overview of the proposed development at ground level showing the central public square with quality public realm, seating and planting with the new market hall to the east (right) and the Parkway cinema and complementary leisure and food & beverage units to the west (right). A new statement entrance will be provided for Freshney Place to the north (top) which will enter directly onto the sheltered Market Square area within the existing centre.



An aerial view of the development showing the new public square with cinema and leisure building to the west (left) and new market building to the east (right): 



A concept street view looking across the new square to the cinema and leisure building with the new Freshney Place entrance at the top of the square:



A concept street view looking north through the new square towards the new market on the east (right) and leisure building to the west (left) with the Freshney Place entrance to the north:


The proposed new market frontage along Victoria Street presenting a sequence of tall, classically proportioned arches which encourage movement and connection between the street and market interior.


Project Timeline

Below is a summary of key dates in the project timeline:

Monday 26th September 2022
– launch of digital public consultation

Monday 10th – Sunday 16th October 2022
– public exhibition at Freshney Place (Monday / Thursday / Saturday engagement opportunities with project team)

Sunday 16th October 2022
– end of public consultation and collection of feedback 

Friday 28th October 2022
– submission of Planning Application

November 2022 – January 2023
– interogation of planning application, Council Consultations and commence detailed design

February 2023
– decision reached on planning application

The planning application can be viewed on the Council’s Planning Portal, with reference DM/0979/22/FUL. If you have any comments on the scheme, these can be received directly through the portal.