News & Events

Moving Forward

Posted: Monday 19th July

Freshney Place has unveiled a new campaign ‘Moving Forward’ with the introduction of a series of butterfly themed installations.


The campaign, which will be live throughout 2021, uses the emerging butterfly to represent the journey of the centre and its role in the community, both over the last year and into the future as it moves towards re development.


An eye catching and colourful butterfly installation is suspended from the glazed atrium in Friargate Square, creates a stunning environment for visitors. A large 3D window display will also be dedicated to the campaign and will host hand crafted butterflies created by our local community.

Amanda Austin, centre director at Freshney Place Shopping Centre said: “Our new campaign, Moving Forward,  aims to harness the momentum being created by the new development plans and the role of the shopping centre within the community, as together we look towards a bright future.


“Of course we can’t ignore the challenges the pandemic has created which have been felt by all, but our sense of community has grown stronger and Freshney Place continues to serve the community with pride.”


The public are invited to add to the window display which is located on Flottergate, with their own butterfly creation. Butterfly templates can be collected from the Customer Service Desk, near HMV, colour in and decorate at home. Once finished, they can be returned to the Customer Service Desk, and will then be added to the window display for all to see.


Adding to the theme and to entertain families during the May half term, a butterfly trail will take place in the shopping centre from Saturday 29 May – Sunday 6 June. Families will be able to seek out the butterflies located in over 25 retailer’s windows and make a note of them on their trail sheet.  Once they have found them all they will be rewarded with a small gift. Trail sheets can be collected and returned to the Customer Service Desk, near HMV.

For more information click here.